Overview

The BOB campaign, a staple for promoting safe, sober driving in the Netherlands, needed an aftermovie that captured its essence. We hit up hotspots like VU, UVA, and the fair in Volendam to film real interactions with people. The energy was fantastic, especially at the BOB stands where students and fairgoers shared their thoughts on safe driving. The end result was a vibrant, honest aftermovie that showcased the BOB message in action and reinforced their presence among young adults. The video was both fun and impactful a great match for BOB's mission!